The project ultimately materialized as a publication, where the layers of responses, visual interpretations, and typographic experiments coexist, forming a structured yet fractured narrative. Fracture is not just about breaking; it is about revealing, redefining, and reconstructing meaning through design.
In Fall 2024, Design Incubation was held at Boston University, and I designed the main poster for this event based on the branding system we developed as a group of students. This project is a collaborative branding effort completed at BU under the supervision of Mary Yang. Credit goes to Design Incubation, Boston University, and other students.
Since data is the protagonist of this experience, the visual identity embraces dynamic, fluctuating elements to reflect its movement and influence. Circular spotlights symbolize data points, illuminating their journey, while an array of electronic lines guides them toward the screen—representing inTrack’s role in transforming raw information into actionable insights. This event identity visually translates the platform’s ability to distill patterns, predict trends, and shape the future of digital business.
In this publication, duality is both structure and story, reflecting the layered experience of reading a book as both object and subject. My approach bridges two modes of engagement: the analytical and the experiential. On one side, the formal survey dissects typographic principles, using Detail in Typography as a foundation, allowing me to map and distill essential qualities across all five books. On the other side, the informal survey invites readers into a raw, immersive experience—capturing the pulse of page-turning through distorted panorama frames that hold a fleeting, almost cinematic rhythm.
Through this structure, I aim to explore the subtleties of design composition, where form, function, and aesthetic perception intertwine. This project goes beyond simply examining books—it invites the audience to feel the intensity of rapid visual engagement in contrast to the depth of detailed analysis. It’s not just a book but an invitation to experience reading as an interplay of touch, perception, and exploration.
The book documents an unsuccessful attempt at translation using Google Translate, highlighting the complexities of maintaining the original meaning and weight of delicate phrases.
This volunteer project was a self initiated experience to design a branding strategy and visual system for Iranian Association of Boston which is a nonprofit organization. I created a grid based language drawn from a study on the anatomy of Persian letter forms. I gave it a modern monochromatic look and each grid is used in different dynamics to represent a pure influence and a sense of constructing a community. The outcome is a complete branded vision and various applications according to its context.
Each poster embodies a different spatial metaphor—Corridor, Dome, and Labyrinth—translating these architectural forms into letterforms that feel both structured and organic. The interplay of the rigid grid and the fluidity of the letters creates a tension between order and movement, much like the dynamic flow of people through physical spaces.