Branding, Art Direction, and Environmental Design
Community DaySummer 2025
Community Day is an annual event hosted by the Boston University Tanglewood Institute (BUTI) to celebrate its partnership with the town of Lenox, MA. As the Media & Design Coordinator, I led the campaign’s visual identity, bringing together design, music, and local engagement under one cohesive language.
The project centered on accessibility and warmth—designing a day that felt open to everyone. I developed the branding system, printed and digital materials, website, signage, and on-site visuals, creating a unified experience that connected students, faculty, and the Lenox community. From vendor graphics and posters to wayfinding systems and T-shirt designs, each element reflected the playfulness of youth and the gratitude of belonging.