An Applicable Measurement
Fall 2024
This volunteer project was a self initiated experience to design a branding strategy and visual system for Iranian Association of Boston which is a nonprofit organization. I created a grid based language drawn from a study on the anatomy of Persian letter forms. I gave it a modern monochromatic look and each grid is used in different dynamics to represent a pure influence and a sense of constructing a community. The outcome is a complete branded vision and various applications according to its context.