MNEMOSpring 2025
Mnemo is a speculative branding project that envisions a futuristic company that preserves its customers’ memories in digital storage. The initial spark for this project was mnemonic phrases used in cryptographic security. Mnemo reimagines memory as a tangible asset, offering a seamless integration of nostalgia and technology. The branding relies on typography in its conventional format, as well as an experimental design of the letter “E,” which bridges the two syllables of the word Mnemo. This project culminates in a brand identity, speculative packaging, and a promotional video.